Language Log » Trademark Insanity

Language Log » Trademark Insanity.

I’m beginning to think that non-arbitrary trademarks (those that are real words or phrases, as opposed to artificial creations such as “Google” and “Viagra”), should be abolished lest greedy corporations enclose too much of our linguistic commons.

This would also inhibit lazy corporations who simply can’t be bothered to come up with a name that isn’t merely a description.

Janet Swisher

Janet is a technical writer in Austin, Texas.

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