via Creating Info Products: Getting the Work Done.

the bottom line is that, at a certain point, regardless of your deliverable, there comes a point where the amount you are spending on something has reached the maximum value you can expect to gain.

Tom Johnson offers some excellent thinking about why you, as a technical writer, should be pushing to get involved (or start?) a product blog for your company. Worth a look in the current economic climate, more arrows to your bow!

I begin to wonder if the world of the professionally written and presented technical communications needs to change tack and find a comfortable middle ground, embracing all that is good about the web 2.0 internet.

“If your user assistance is too brief, you may also face problems. You may save the translation costs on the one hand, only to see them reappear in the other: via more calls to your support desk.”