http://writerriver.com social news for technical communicators Wed, 02 Sep 2009 10:28:43 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://writerriver.com http://writerriver.com/wp-content/favicon.gif http://writerriver.com/2009/08/08/free-why-0-00-is-the-future-of-business/ http://writerriver.com/2009/08/08/free-why-0-00-is-the-future-of-business/#comments Sun, 09 Aug 2009 03:30:34 +0000 Tom Johnson http://writerriver.com/2009/08/08/free-why-0-00-is-the-future-of-business/ Chris Anderson’s analysis about the economy of free (or “freeconomics”) is about the most fascinating thing I’ve read in a long time. Everything on the web is trending toward free — how are companies turning free into a business model? Anderson explores various reasons for the zero cost trends and lists several strategies companies are using to turn free into a profit.

]]> http://writerriver.com/2009/08/08/free-why-0-00-is-the-future-of-business/feed/ 0 http://writerriver.com/2009/07/22/what-can-technical-authors-learn-from-celebrity-chefs-and-musicians-cherryleaf-technical-authors-blog/ http://writerriver.com/2009/07/22/what-can-technical-authors-learn-from-celebrity-chefs-and-musicians-cherryleaf-technical-authors-blog/#comments Thu, 23 Jul 2009 02:59:01 +0000 Tom Johnson http://writerriver.com/?p=1342 What can Technical Authors learn from celebrity chefs and musicians? Cherryleaf Technical Authors Blog. Ellis is a marketing genius, so I pay attention when he writes on this subject. In this post, he explores a business model behind giving away content for free. You give some content away for free, but in return collect an e-mail address that you pass to your marketing team, who then pitches products to the consumers who received the free content.

]]> http://writerriver.com/2009/07/22/what-can-technical-authors-learn-from-celebrity-chefs-and-musicians-cherryleaf-technical-authors-blog/feed/ 0 http://writerriver.com/2009/01/11/links-roundup-free-wordpress-themes-shanghai-tech-writer/ http://writerriver.com/2009/01/11/links-roundup-free-wordpress-themes-shanghai-tech-writer/#comments Mon, 12 Jan 2009 04:05:42 +0000 Tom Johnson http://writerriver.com/?p=645 Free WordPress Themes | Shanghai Tech Writer.

]]> http://writerriver.com/2009/01/11/links-roundup-free-wordpress-themes-shanghai-tech-writer/feed/ 0 http://writerriver.com/2008/12/30/free-clipart-and-images-quentin-brown/ http://writerriver.com/2008/12/30/free-clipart-and-images-quentin-brown/#comments Tue, 30 Dec 2008 16:33:54 +0000 Tom Johnson http://writerriver.com/2008/12/30/free-clipart-and-images-quentin-brown/ Free Clipart and images | Quentin Brown

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